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January 11, 2019

Describe the elements of the marketing mix (product, place, price, and promotion)

Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s […]
January 11, 2019

Create a new product or service for an existing organization

Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project. Write a 1,400- to 1,750-word paper to include the following: o An overview of […]
January 11, 2019

Justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics

Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics, and identify the areas where additional market research is needed. Analyze the importance of competitive intelligence and analysis in regards to the development of […]
January 11, 2019

Identify the segmentation criteria that will affect your target market selection

Write a 1,400- to 1,750-word paper in which you address the following: o Identify the segmentation criteria that will affect your target market selection. Identify your target market. o Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how […]
January 11, 2019

Identify the positioning and differentiation strategies for the product or service

Write a 1,400- to 1,750-word paper to include the following information: o Describe the attributes of your product or service in detail. o Describe the pace at which your product will move through the product life cycle and the factors that will affect its movement. How will the product life […]
January 11, 2019

Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan

Write a 6,300- to 7,000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. In addition, address the following information in your paper: o Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan .o Develop an […]
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