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January 11, 2019

Describe the consumer / segment using the theory and frameworks

Describe the consumer / segment using the theory and frameworks from marketing to structure the information you are presenting. It is suggested you research a wide range of general marketing textbooks (658.8 in any library anywhere in the world) to find the most appropriate visual representation / structure to present […]
January 11, 2019

Competitor Marketing Mix Analysis

For the nominated product that the consumer is intending to purchase, undertake an analysis of the value proposition and marketing mix for that brand/product.  For example, your chosen nominated product may be the LG 55 inch full HD3D TV. You will analyse the current brand/product value proposition and marketing mix […]
January 11, 2019

Proposed marketing mix strategy for competing product

For the product that is competing against the nominated product, e.g. the Hisense 55 inch full HD3D TV, you are to provide a clear value proposition statement and detailed marketing mix strategy whose goal is to change the consumer’s preferences away fromthe nominated product e.g. LG 55 inch full HD3D […]
January 11, 2019

Justify proposed marketing mix strategy for competing product

The key focus of this section, is to explain and justify, using theory from marketing and the information analysed in steps 1, 2 & 3 above, why your proposed marketing mix strategy and value propositionwill, or is highly likely to, change the consumer target market’s intended purchasing behaviour away from […]
January 11, 2019

Marketing in Society, Segmentation, and Positioning

Understanding the environment in which a business operates is crucial to being able to remain competitive. Additionally, the trend for growth into international markets means that modern businesses have to consider a growing number of factors when planning marketing activities. Being able to “profile” your potential consumers and the characteristics […]
January 11, 2019

What is unique or distinctive about the product or service that separates it from substitutes and competitors?

Product innovation and marketing are the only enduring competitive advantages that companies can use to survive and thrive in the marketplace. In the next 7 weeks, you are going to participate in designing and writing a marketing plan for a business, product, or service of your choosing. Your active participation […]
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