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December 13, 2019
Why is it important to provide a detailed operations summary and execution plan in the business plan, and what should these sections cover?
December 13, 2019
Which of the store-based retail formats discussed in this chapter is most vulnerable to competition from the Internet retailers? Why? Which is least vulnerable? Why?
December 13, 2019
What most characterizes someone who frequently uses mail order catalogs to make purchases (DDB Tables 1A through 7A)? Does there seem to be any relationship between characteristics of Internet buyers (Question 2) and catalog buyers? Explain.
December 13, 2019
What is visual merchandising? How do a retailer’s storefront and marquee participate in development of a store’s image?
December 13, 2019
What is the relationship between the franchisor and the franchisee? Name the three basic elements in a franchise.
December 13, 2019
What is the difference between product and trade name franchising and business format franchising?