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January 11, 2019

Describe the product you selected in terms of the four utilities of customer value

The Final Paper should demonstrate an understanding of the materials (texts, assignments, and discussions) covered in this course. Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills […]
January 11, 2019

If you worked in the marketing department of BP or Toyota, explain your department’s responsibility related to these issues

The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. To do so, individuals at many levels played a part. If you worked in the marketing department of BP or Toyota, explain your department’s responsibility related to these […]
January 11, 2019

Describe both the company’s Unique Selling Position (USP) and its marketing objectives

Provide a detailed description of your company in the form of an executive summary. The description should include, at a minimum, the product’s name, trademark, color, shape, packaging, labeling, and any characteristics that you deem relevant. Describe the company’s target market in terms of its size, competitors, and the specific […]
January 11, 2019

The effect professional selling may have on your offering

Your promotional strategy for your product or service, including how you may use the following: Cover slide – Advertising – Public relations – Digital marketing Sales promotion – Direct marketing Event marketing Outdoor The effect professional selling may have on your offering An initial budget for your plan The methods […]
January 11, 2019

Investigating ways of improving existing products and services, and increasing profitability

As the marketing manager of a major franchise, your job will be to perform the daily tasks of a marketing manager. Select one of the franchise companies below for which you would like to be Marketing Manager. Edible Arrangements® – Edible fruit baskets – Creates fresh fruit arrangements and gourmet […]
January 11, 2019

Marketing Strategy and Plan

Your final portfolio for the class will be to create a marketing plan for an existing company and product/service of your choice. If you are choosing a large global company, you MUST create a new product. However, this new product may be an upgrade of an existing product. You will […]
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