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Marketing of Medical / Pharmaceutical Products Holding Back the Years? The Race to Slow the Aging Process http://library.gcu.edu:2048/login?://digital.films.com.library.gcu.edu:2048/PortalPlaylists.aspx?& While medical and paramedical industries have developed products to address a wide variety of conditions related to aging, there is growing concern from consumer groups and the medical community regarding current marketing […]

1) Guerrilla Marketing Please respond to the following: a)From the first e-Activity (e-Activity – Use the Internet to find a recent guerrilla marketing campaign that you believe would be (or has been) exceptionally effective. Be prepared to discuss), discuss the key elements that made the guerrilla marketing so successful. Explain […]

Advertising and Promotion Please respond to the following: a)From the second e-Activity (e-Activity- Use the Internet to learn about Facebook, Twitter, and other “social media.” Describe how you see the potential of these tools to help in a marketing campaign for a small business), determine the best possible way to […]

Pricing and Globalization Strategies Please respond to the following: a) From the e-Activity,(Use the Internet to find and research a company in which you are at least somewhat familiar. Be prepared to discuss.) discuss the best possible pricing strategy based on whether the company you selected is a retailer, manufacturer, […]

Globalization and Sources of Equity Financing Please respond to the following: a) From the e-Activity (Use the Internet to find and research a company in which you are at least somewhat familiar. Be prepared to discuss.), discuss how the company you selected might benefit from selling new customers on e-Bay […]

What is the process for planning and creating an e-marketing plan. What are the global issues involved in e-marketing? What are the factors that formulate a social media strategy?