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March 4, 2019

Are there any ”red flags” regarding sales reporting?

You are assigned as a staff auditor for a high growth technology company that is in the process of planning for an IPO in 2 – 3 years. You are reviewing the sales of new technology and notice that sales growth is double digit and has increased considerably. Most of the […]
March 4, 2019

What is the decision facing IKEA?

Consider what you’ve learned about IKEA from this case study. IKEA must consider that its product assortment and quirky promotions may not appeal to all cultures or market segments. As a result, do you think that this company will have to adapt its merchandise and promotion to appeal to differing […]
March 4, 2019

Describe characteristics of a normal distribution

When you complete module 3 you will be able to: Develop a null and alternative hypothesis for a given research question. • Describe characteristics of a normal distribution. • Distinguish between Type 1 and Type 2 error including how error is related to alpha. • Calculate and interpret z-Tests. • […]
March 4, 2019

Describe a primary decision maker in example of target segment: who they are, what they like, how they make buying decisions

PART 1: IDENTIFYING THE CUSTOMER AND PROBLEM Describe a primary decision maker in example of target segment: who they are, what they like, how they make buying decisions. Describe the primary problem(s) your organization, product or service will help them solve. PART 2: FACTORS INFLUENCING CUSTOMER DECISIONS Provide a brief profile […]
March 4, 2019

Describe how a company used marketing research

Call to mind the current company you work for (or a company you worked for in the past). Briefly describe the business that the company is (was) in. Then, describe how it used marketing research. Was this an effective use of marketing research? Was the research question answered? Was the […]
March 4, 2019

What do you see as the single most important question to address in the abortion debate?

Discussion Question: What do you see as the single most important question to address in the abortion debate? Support your answer with evidence from the selections by Lee and George and Little (See Levine). Requirements: 200-300 words and includes support by citing references (using APA formatting). Please use quotes or […]
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