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Given the various marketing strategy implementation approaches discussed in the text and your individual personality and preferences, respond to the questions below as the individual who is personally responsible for implementing a marketing strategy: a.Which implementation approach discussed in your text would you be the most comfortable using? What are […]

Essay questions for international marketing Describe what is global marketing and explain the pros and cons of international marketing. Describe the economic environment factors that businesses opt to use to their benefit to gain sufficient incomes. Describe the risks involved in the political and legal environment. Discuss the effects of […]

1) What is the role of marketing in society? Do marketers need to engage in socially responsible or cause-related marketing? Explain. (2) Provide your insights into market segmentation and positioning and include the reasons for why target marketing (which includes segmentation, targeting, and positioning) is important. Response to both prompts, […]

1. What is the difference between a push marketing strategy and a pull marketing strategy? Explain how each of these strategies work. 2.Describe channel conflict and provide an example. 3.What is a direct marketing channel? Please provide an example.

Define strategic planning? How does strategic planning for international marketing differ from that for domestic marketing?

Successful brands have certain characteristics, according to De Pelsmacker et al. (2013). For example, they are clearly differentiated from competitors’ brands, and consumers perceive them as unique. Usually their positioning is based on high quality and added value. Marketing communications strongly influence the building and maintaining of successful brands. For […]