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Learning Objective #1: Discuss the characteristics of target markets Think of your market like a target and the bulls-eye or center of the target is your target market. Each ring represents a level of target specificity. The goal of target marketing is to offer a specific product to a specific type of person/business. […]

Extra Credit Question 1: Which culture Angkor and Benin –Southeast Asia and West Africa from Chapter 11 do you find the most interesting? Why? Please assist with discussion question

After reading Levy Chapter 15, answer the following question: In today’s technological world, what should retailers do to bring customers into their stores and build customer loyalty? What marketing strategies such as social media, promotions, advertising, marketing, etc should they use to reach customers? Explain your answer. Instructions:  Your initial […]

Week 2 Discussion Question (W2DT1) .The “War on Drugs” has led to many changes in the judicial system, notably drug courts. Are drug courts effective? Is the use of therapeutic jurisprudence an effective philosophy for dealing with this problem? Is there a better solution? http://www.drugpolicy.org/about/ http://www.ncjrs.gov/spotlight/drug_courts/summary.html http://newyorkcriminallawyersblog.com/2011/01/ny-veterans-courts-us-veterans-get-treatmeant-instead-of-prison.html Initial posting for […]

Discussion this week center around two topics: Market Segmentation (which should be review from Principles of Marketing) and learning about Consumer Behavior Research methods. A) Identify the four bases of Market Segmentation and give three market segmenting variables that demonstrate each of the four bases along with an example of […]

Ask 2 critical questions of the reading. Questions only, no need to answer. Topic: International Migration I: The Right to Move Article: On the morality of immigration’, Ethics and International Affairs 22 (1), pp. 25-33. link: http://www.carnegiecouncil.org/publications/journal/22_1/essays/001.html Requirements: 1.These questions should engage with the reading in a way that lead us into the issues […]