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Should a marketing manager or a business refuse to produce an “energy-gobbling” appliance that some consumers are demanding? Should a firm install an expensive safety device that will increase cost but that customers do not want? Are the same principles involved in both these questions? Explain.

One key characteristic of IMC discussed in this chapter is the belief that marketing communications requires building a relationship between the brand and the customer. Please respond to these questions in a 1 ½ page – 2 page paper in APA format. Identify the characteristics of the consumers you think […]

The five elements of the promotional mix include:  advertising, personal selling, public relations, and sales promotion. Marketing strategies can include all of or a mix of these possible elements. Advertising: Advertising is non-personal in nature and is designed to target a specific audience through various mediums.  These mediums include:  mass […]

This RIM (Research In Motion) and the BlackBerry Curve 8320 case analysis requires you to get on the Internet and search the Web for information about the company and the BlackBerry Curve 8320. Based on your research, you need to answer the following questions: 1. What appears to be RIM’s […]

Topic:  Ethics in Marketing Research Throughout the course text, marketing ethics have been discussed in terms of research design, respondent interaction, data collection, and more. After carefully reviewing the course text marketing ethics summaries for chapters completed to date and the Discussion Board Instructions in the Assignment Instructions folder, please […]

Instructions: Identify 2 web sites which provide services for individuals over 50+. Prepare a report using a word document (MS-Word File). Identify at least 5 key marketing issues (Issues could be access to website, design and layout of website, appropriateness of services, selection of target market, pricing related issues, puffery, pop-up […]