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Volkswagen Watch the following video: https://youtu.be/YB2mXv-9G_M Discuss the ethical decisions made by Volkswagen. Will they be able to recover from this scandal? If so, how? Compare and contrast this scandal with the more recent Mitsubishi scandal: https://www.youtube.com/embed/KmKj2ybmv1k Course Readings http://www.marketing-schools.org/types-of-marketing/ethical-marketing.html https://hbr.org/1968/01/is-business-bluffing-ethical http://isites.harvard.edu/fs/docs/icb.topic732868.files/Supplemental%20Reading%20for%20Week%205/Canadian%20Paper-NormanMcDonald2003.pdf http://www.scu.edu/ethics/publications/iie/v4n2/genes.html

For marketers, brand names are valuable assets that must be selected with care. Some companies hire a specialized marketing research firm to create and test potential brand names, whereas others prefer to handle the process internally. Now “do-it-yourself” marketers can use brand-name-development technology offered by Namestormers. (Note: You may wish […]

Respond to the following: Describe at least four major things you have learned in this course. Explain why these are important for organizational effectiveness. Explain why they are important for you personally as a leader or manager in an organization. As a leader or manager, you will be called upon […]

In monopolistically competitive markets, advertising plays a critical role in the competitive ebbs and flows of such markets. The monopolistically competitive firms use the advertising tool as a means of differentiating their product from those of their competitors. An effective advertising campaign could give rise to the development of brand […]

Social Responsibility Many companies today are concerned with social responsibility. They may pursue philanthropic activities and/or strive to be ethical. Your goal for this assignment is to evaluate the company you currently work for or a company of your choice and find out where the business of your choice stands, […]

Guidelines: Support your responses with scholarly academic references using APA style format. Evidence-based guidelines and South University Online Library resources are preferred. Weekly lecture notes are designed as overviews to the topic for the respective week and should not serve as a citation or reference. In your discussion question response, […]