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Case: the stressed sales executive. a HR managers was sexually harassing a top sales people, as a result, the sales people became lateness and frequent absences, and refused to communicate with marketing manager who wants to help her. the marketing manager initially did not know what happened to the sales […]

Marketing Strategy Marketing Strategy is basically to answer the question, How will we provide superior customer value to our target market?  To answer this question we must review the marketing mix.  Select two companies and compare and contrast the product, price, communications, distribution, and services provided. Directions: Write a 2 – […]

Write a reflection on the usefulness of the Marketing Audit. With this information in mind, write a 550-word response paper to the following questions: • What are the ways in which a marketing audit can help improve coordination between functional areas of the firm? • How can a marketing audit […]

Question: Creating value in dynamic marketing environments Word Limit    3,500 +/- 10% Question Details Based on a business to consumer organization you are familiar with and have researched thoroughly: 1. Describe how this organization positions their brand against their competitors. Devise a basic positioning map to show how they rate against […]

Instructions:<span< h1=””></span<> As you recruit marketing professionals, identify the recruitment websites that you recommend be used for your internet postings and the reasons for your recommendations. Tasks: submit your response in a Word document (no more than 600 words) to your instructor. Font: Arial; 12 pt. Line spacing: Double (50 points).

Identify and justify which elements of the IMC mix would be used in each of the following businesses: A newly-established Nail Bar. An established Wedding Photographer losing customers to new competitors. (Hint: First define the target market)