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What is quantity discount? Please explain 2.  What is meant by revenue sharing as it relates to marketing? Please explain

Why do we turn to nonprofits, NGOs and governments to solve society’s biggest problems? Michael Porter admits he’s biased, as a business school professor, but he wants you to hear his case for letting business try to solve massive problems like climate change and access to water. Why? Because when […]

“Thinking It Over”. Answer the following two questions: 1. What products have you purchased lately and what kind of promotion influenced your decision? Were you influenced by word of mouth, advertising or sales promotion? What do you feel was the greatest influence on what you bought? 2. How would you […]

As a financial advisor one of your clients is considering an investment in a ‘small’ marketing firm in the region. The firm in question has equity of $500 million with 100 million shares of common stock outstanding. The ROE is 15%. Calculate for this client: EPS and dividends per spare […]

1). Take this statement: Price equals perception. What does this mean to you and do you think it’s true? why or why not? 2). What the pricing strategy elements and how do we go about developing one? 3). Give an example of a product you have purchased where demand was […]

To adequately plan an audit, the auditor should obtain sufficient knowledge of the client’s business to understand events, transactions, and practices that may have a significant effect on the financial statements. The auditor needs knowledge about, for example, the type of business, including products and services, company locations, and marketing […]