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Select a sales organization within your community and schedule an interview with their marketing manager (the interview can be done by phone or in person). Your interview should include questions about the changing retail environment, the role of sales forecasting in marketing planning, and the strategies to leverage technology to improve […]

Answer all of these questions: What products do you think generally are associated with nominal, limited, and extended decision making? Under what conditions, if any, would these products be associated with a different form of decision making? Describe a purchase you have made using nominal decision making, one using limited decision making, and one […]

Labor laws, that is, laws that govern the relationship, and enforce standards of conduct, between employers and the employed, exist because frictionless economic efficiency can often operate to the disadvantage of the employed, even to the point of the violation of the basic civil rights of the employed. Expound on […]

In Germany, under the model of “stakeholder capitalism”, employee representatives sit on company boards of directors. In the German model of business, it is assumed that both labor (employee representatives) and capital (shareholder representatives) have important stakes in the enterprise and should work in harmony with each other. In the […]

Companies try to forge a marketing channel, a set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user. Information, promotion, contact, matching, and negotiation help to complete transactions. Physical distribution, financing, and risk taking help […]

The world economy is becoming more global in scale. Consider the major drivers of globalization and how they seem to be thrusting major nation-states toward a more tightly integrated global economy. If the current trends continue, China may be the world’s largest economy by 2020. Discuss the possible implication of […]