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Write a one sentence response to the question below. Which one of the “four requirements for marketing to occur” (Chapter 1) do you believe to be most prevalent in Generation Like? The one sentence is worth 5 points: explicit evidence from the Generation Like (2 points) + appropriate application to Chapter 1 (2 points) + grammar/mechanics […]

For this assignment, choose a peer-reviewed article to review.How could the topic of this article apply to your personal or professional life? How could it apply to an organization you have observed For this article review, examine the article for marketing, production, and finance factors. It is acceptable to choose […]

Define and describe the elements and potential benefits of integrated marketing communication (IMC), using a product of your choice to illustrate the use of IMC. What are the advantages and disadvantages of using a humorous appeal in advertising insurance versus a fear appeal? Provide examples of each.

Answer the questions: A: Should the success of a social networking marketing campaign be measured simply by an increase in units sold? Why or why not? B: What key arguments might have been used to convince P&G marketing executives to drop their long-running use of soap operas and replace them […]

Discuss the opportunities and challenges in international marketing. Give examples of firms benefiting from global marketing. Which firms are challenged and explain why?

What are three questions that could be asked to determine whether or not an organization has a marketing perspective? How does one effectively monitor marketing activities and planning?