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Company : (Delta Airlines) Internet 1. Does the company use the Internet for internal use as an interactive part of operations? What functions are used in this manner? 2. In what way could operational costs decrease if the company’s customers interacted with it through the Internet? Marketing 1. What types […]

Go to the BusinessPlans.org and read the business plan called Time Merchants. Put this same business in a large town near you (Minneapolis, MN) and describe, in detail, the process and procedure you would go through to devise a successful marketing campaign for this company. At a minimum, you will […]

In Career Focus: A Personal Job Search Guide,MartucciLamarre (2006) suggests that if we want to realize our job dreams, we need to think about ourselves as products to be marketed, and in order to do this, we need to contextualize ourselves within the five Ps of marketing: product, price, place, presentation, and […]

Bad public relations (PR) can sometimes destroy companies overnight. It is important to follow rules and regulations of good corporate citizenship. But companies do sometimes make mistakes, and the media is often quick to point them out. In this discussion we will analyze some real-life PR disasters and analyze whether […]

Question 2 (2.5%): Name and explain the CONSENSUS 5 most important elements of the article entitled, “Want New Products That Get Noticed? Change The Process” according to the Module 2 discussion. Question 3 (2.5%): In what ways are the chief lessons of the article, “Honest Innovation,” relevant to the author’s […]

Rani Pharmaceuticals is the maker of several popular drugs used to treat high blood pressure and arthritis. Over time, the company has developed a positive relationship with many of the patients who use its medications through a quarterly newsletter that offers all the latest information on new medical research findings […]