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How has modern-day technology changed marketing in healthcare? Evaluate two online marketing research techniques (e.g., consumer surveys) or resources for their efficacy, and assess their value. Do traditional marketing practices still have merit? Why or why not?

Discuss the importance of integrated marketing communications. Give some current examples of companies that are and are not practicing integrated marketing communications.

Great news! Your concept passed initial testing and went on to more rigorous, quantitative testing. The results there were promising and you’ve decided to launch the new product! Now, you need to identify potential suppliers and distribution partners. **For this assignment, create a 5-6 page paper that contains the following […]

Cite an example of viral marketing that both reached and affected you personally. What was your reaction? Why? How often and what do you buy online? Why? What are the downsides, if any, to shopping online?

Marketing Myopia Essay As discussed in the Unit I Lesson, the marketing concept consists of elements that concern market segmentation and how it relates to target markets. Also, recall that promotion is used to reach those target markets. In this essay, define the marketing concept and summarize its relationship to […]

1. Explain the process to identify consumer attributes for markets or market segments from market profiles or from the organisations existing customer data. 2. What ways does a marketing communications team gather information on market or market segment for a product/service when reviewing a marketing plan 3. Why investigate consumer […]