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1. Each product will have a life cycle (PLC), although its exact shape and length is not known in advance. Briefly explain each step in the PLC. Why might ad expenditures be high for products in the introductory stage of the PLC? 2. Marketers can recycle many products that are […]

Prepare a descriptive matrix describing the major competitors to the social media marketing service you have presented. Consider direct, indirect, substitutes, and future competitors. What are their strengths and weaknesses? For example, a direct competitor of Coca Cola is Pepsi, and an indirect competitor is Snapple.

How has Apple implemented the marketing concept? Describe the role of Apple stores as an important part of its marketing strategy. [Include discussion of Marketing Mix in your response.] What will Apple need to do to maintain product innovation and customer loyalty.

Identify the differences between product and service marketing. For example, how does Ashford market its services (education) differently than businesses offering products such as the retail store you visited in week three?

What are the key components of an effective marketing plan? Why is the marketing plan one of the most important elements of the marketing process? Why are marketing information systems necessary? How are both internal and records and marketing intelligence systems of value?

Assess and analyze the distribution channels used in the software/Tech industry for companies like Microsoft corporation. Compare and contrast each of these channels using clear and insightful critical analysis. Determine the elements to improve global marketing positions for companies like Microsoft Corporation, IBM or Google to expand globally. Use five […]