Blog

How do you think the globalization of business has impacted marketing strategies? What piece of information do you think is most critical to consider when developing a marketing strategy? How do you foresee a better understanding of marketing techniques positively influencing your future?

As the Chief Marketing Office (CMO) for a $100 million product company you need to lead the development of marketing plan for the company for the upcoming fiscal year. 1. What are the key success factors for the marketing plan process for the company? 2. Briefly describe the key elements […]

Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one routine and non-routine problem. What would you expect to be the same and what would you expect to be different between two companies […]

New Product Launch Marketing Plan, Part II, Coach’s Inc. Solar Purses •Expanding on your product offering from Week 2, provide the product mix for your team’s new offering including features and benefits, branding, any other products in its line, its differentiating characteristics from competitive or substitute products, packaging and labeling, […]

Do you feel the sales team, public relations team, or both should have direct access to managing social media in addition to the marketing team? Find examples to support your answer and be specific. Does your perspective apply across various types of industries? If not, why not?

The Celebrity Davie Brown Index (DBI) is an independent index for brand marketers and agencies that determines a celebrity’s ability to influence brand affinity and consumer purchase intent. The DBI provides brand marketers with a systematic approach for quantifying and qualifying the use of celebrities in marketing campaigns by evaluating […]