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Develop differentiated marketing mixes (4Ps) for each target market (SPORTS & STUDENT) This must include marketing objectives and control sections for each mix. All recommendations must be fully justified Key areas: • Need to see clearly 2 new target of customers and 2 marketing mix(4Ps) for each new target market […]

Define the differences between the price strategy vs setting the price itself.  At what stage in new product development are these two items established?  Define the elements that marketing applies to determine the best fit price strategy. Define the elements that marketing applies to set the best fit price for the […]

Discussion Advertising to Children Considering the efforts by Band-Aid brand and others to increase their sales by marketing to children, how do you feel about brands marketing to kids? Add references Assignment Brand Question: Given Amazon.com customers, what would be the most effective means of collecting primary and secondary research? […]

A key responsibility of organizational leaders is placing the right people with the right jobs. Imagine you are the director of the marketing division for a large retail company and have been tasked with hiring a new manager to lead one of your product advertising teams. Due to the critical […]

Develop a list of the personal challenges confronting the marketing executive, and consider the qualities and capabilities which may be most relevant to meeting these challenges

What factors does a perfume company need to consider when designing its marketing channel for a new low-priced line of perfumes? Explain each one.