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“In the branded markets one of the key challenges is creating a mix of marketing decisions that uses the firm’s limited resources effectively and that fits the firm’s overall strategy. In each of the branded markets address the following: Identify the firm, other than your own, in any of the […]

Scenario: You are the marketing manager for a local nonprofit charity whose funding is based on membership fees. You’ve noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization’s ability to survive and grow. You have decided to implement the Five-Step Marketing Research […]

Please review the Company History of “B2E Marketing and Solutions” (a fictional company), the Employee Biographies and the Scenario for Case Study 8 titled: “Makin’ a List, Checkin’ it Twice.” Imagine yourself in the given situation. Discuss how you would react in a similar situation acting upon your own ethical […]

What are some of the drawbacks of using Twitter as a marketing tool? (Please include websites that you used as references) (At least 250 words)

Please respond to the following: ·         From the first e-Activity, identify the guerrilla marketing campaign you selected (post a photo if possible), and discuss the key elements that made the guerrilla marketing so successful. Explain your rationale. ·         Discuss possible best practices from the guerrilla marketing campaign that different types of small businesses could leverage. Provide […]

Assume that you must make a presentation to the marketing staff explaining the difference between product and period costs. Your supervisor tells you the marketing staff would also like clarification regarding prime and conversion costs and an explanation of how these terms fit with product and period costs. You are […]