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You have now had the opportunity to review Advertising, Promotion, & Other Aspects of Integrated Marketing Communications. Some of the topics you have learned about were branding, integrated marketing communications, customer relationships, ethics and promotion, promotional tools and customer loyalty. Now it is time to put it all together. Using […]

1. Identify and briefly describe the six stages of new-product development? 2. What is the relationship between a product line and a product mix? give example of each 3.Describe how an organization might combine person marketing and event marketing? give an example

What is the influence of Culture on International Marketing? How does culture relate to values, attitudes, languages, education, technology, religion, and social organizations?

Analyse consumer behaviour 1.      When is it relevant to review relevant data to determine consumer digital footprints, engagement journeys and expectations? Explain the process to be able to achieve this.                                            […]

Description The Hunter Business Group (HBG), a direct marketing consulting firm specializing in reorganizing the sales and marketing efforts of industrial firms, uses integrated customer contact technologies (including field sales, telephone, and mail) as a means of “revolutionizing the face of business-to-business (b2b) direct marketing.” The firm operates under the […]

Prompt: Select one of the marketing campaigns listed on the Digital Buzz Blog. Then, create a 2-3-page case study in which you evaluate the campaign from the business and consumer standpoint. (Use the concepts in the Business and Consumer Scenario document in this week’s Module Resources folder as your guide.) […]