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Discussion: Value Propositions and the Marketing of Sports Teams Think of your favorite football, soccer, cricket or baseball team. Besides the players on the team, why does the team appeal to you as a consumer? What is the team doing, from a marketing perspective, to draw you in and get […]

Employ strategies for reflection on learning and practice in order to adjust the learning process for continual improvement.

Case study: tourism in Lapland, the Santa Claus industry Lapland is the northern-most province of Finland and is the least populated region of the country. Traditionally, the region has attracted two major types of tourists. Lapland provides wilderness and solitude sought by those escaping from routine who wish to find […]

Phoenix Computer manufactures and sells personal computers directly to customers. Or- ders are accepted by phone and through the company’s website. Phoenix will be intro- ducing several new laptop models over the next few months and management recognizes a need to develop technical support personnel to specialize in the new […]

Discuss your viewpoints on the merits of a job-based pay structure vs. a person-based pay structure. Which would you prefer and why? Provide some examples where one pay structure might be more effective than another. Do you believe in the potential to offer a hybrid approach?

Compare and contrast job enlargement, rotation, and enrichment. How are they similar to and different from each other? Give an example of how one of these has impacted your career or the career of a peer.