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Apple, and its contracts with other publishing companies to set a cap on prices for e-books. The agreement promoted a sense of power amongst those involved against a market giant – Amazon. As a result, Apple eliminated its concern with market competition against Amazon. Was Apple liable for antitrust law […]

Facility financing is a challenge, particularly for professional teams. St. Louis just went through a painful process of offering the NFL and owner Stan Kroenke’s Rams an option for a nearly $1 billion new stadium on the banks of the Mississippi River. Of course, Kronenke and the NFL ultimately decided […]

As Sr. VP of Marketing for your company, fully discuss your views regarding the following three (3) key concepts: Market Segments, Target Markets, and Product Positioning.

•What are the effects from a marketing perspective of migrant workers being separated from their families? Where are the social implications existing for families being torn apart and sent back to their host countries while in some instances some family members remain in the US? What are the political implications? […]

Explain the Six Degrees of Kevin Bacon game as an example of social network theory. Give examples of how you can use this to your advantage

As Sr. VP of Marketing for your company, fully discuss your views regarding both the usage and limitations of portfolio models such as the “Boston Consulting Group’s Growth-Share Matrix.” (Please elaborate, use examples, and fully discuss)