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Due to tariffs implemented by the Trump Administration, the costs of Harley Davidson increased. Harley Davidson responded with the decision to not pass these additional costs onto the consumer by relocating jobs overseas to lower cost labor markets. What ethical dilemmas does this raise and how, as an executive, would […]

Why do chief marketing officers avoid using qualitative segmentation strategies in identifying target markets and developing their strategic marketing plans to penetrate and motivate them to buy their products/brands them?

This week, the assignment is to think about your own experience with projects and answer the following questions. Part I: Identify an organization/job that you are currently working in or have worked at in the past. Give a brief overview of the organization. If it is the same organization from […]

What are some authentication controls we can implement? Where would we implement them and why?

Maple Leaf Inc. is a Canadian company that operates in the Home Appliances industry. The company used to produce its devices in Canada; however, the company is planning to open a new factory abroad to reduce costs. You need to help the company to decide about the location of its […]

Some types of products travel better across borders than others. What types of products are most likely to be successful as straight extensions? Why? Give examples.