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Part I – Pollo Tropical geographic expansion and message development 6 points Background As a member of the advertising agency team for Pollo Tropical, you have been asked by the client to expand the Caribbean inspired grilled-chicken brand into more states. Pollo Tropical specializes in Caribbean-style grilled chicken dishes with […]

discussion board for marketing class. this week is about retailing. min 200 words with one source and in text citation when needed.

Consider the power of various influences, such as brand equity, short-term memory, and pioneer brands. Then, describe at least two examples of marketing strategies that demonstrate the effectiveness of this sort of influence on consumer behavior. Your initial post must be a minimum of 300 words and be supported by […]

You will be evaluating the brand’s marketing communications methods and creating a few of your own. Existing Marketing Communications Describe all of the different marketing communications methods that your brand uses currently. For each method, provide details and examples, and identify the type (advertising, direct response, sales promotion, online marketing, […]

you must develop a 4–5-page memo that you will deliver to the board of directors of ICBI. You will describe what a financial reporting system is and explain how management of ICBI should use an activity based budget instead of an operating budget. Be sure to explain the similarities and […]

1. What are the components of the marketing strategy for the bumper jacks that they currently sell? 2. Contrast quality Iron castings current bumper jack marketing strategy with the proposed strategy for the hydraulic jacks. 3. Do a simple SWOT analysis of the firm 4. Would the hydraulic jacks represent […]