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Please read the case that provided to you on PDF file then and respond to the following three questions Case – Buzzfeed – The Promise of Native Advertising 1. Briefly summarize the case. 2. Think of a list that is likely to go viral on Buzzfeed. What headline would you […]

Written Assignment 1- Assessment of the current situation at a health services organization Task – You will be picking and analyzing a current health services organization in terms of its current situation and focus on its customers. Approach your written assignment as follows: Pick a health services organization that you […]

Purpose of Assignment Understanding the various phases of a product or service lifecycle is critical when addressing a market. If your product is in decline and the competitor’s product is in growth, your strategy for the product or service will be different. This exercise will enable students to demonstrate an […]

Identify a product or service that was launched and failed despite market research on trends and conditions that would have indicated it would be successful. Why did this product or service fail? Why do you think market research indicated otherwise? Reference: Barringer, B. R. (2015). Preparing Effective Business Plan, An […]

ead the scenario and respond to the checklist items in a business memo format (see Course Documents for the business memo format). Scenario: The product is a portable multimedia center to be marketed in the U. S. market, called “Media Popup” made by the start-up company Porttron, Inc. The multimedia […]

All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of […]