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Consider Porter’s value chain and the holistic marketing orientation model. What implication do they have for marketing planning? How would you structure a Marketing Plan to incorporate some of their concepts?

For this assessment task, you are required to identify and visit a service establishment offering high- contact services. This may include, but is not limited to, accommodation properties, tour operators, travel agents, airlines, cruises, food and beverage outlets, spa centres, and entertainment establishments. As a mystery shopper contracted by a […]

1. Introduction and Background: (200 words) Provide a brief introduction of the organisation. Use data from financial reports, current news publications, and relevant company information that you find with help of the Library Guide databases. 2. Marketing Environment Analysis: (800 words) The marketing environment consists of external forces that directly […]

1) Read the case – Cialis and do a half page case study analysis – make sure to follow the rules below a. Read and Examine the Case Thoroughly. Take notes, highlight relevant facts, underline key problems. b. Focus Your Analysis. Identify two to five key problems. … c. Uncover […]

Describe what you believe to be the three support processes depicted in the blueprint and discuss how they support other activities needed in providing the customer with a good service experience

Discuss how retailers and wholesalers add value to the marketing system. Explain why marketers are embracing the concept of shopper marketing.