Blog

Marketing Here is the recommended approach to take for each article: Read the introduction and conclusion. Read and charts or figures and see if there are references listed. Scan the article for major headings. Identify the three or four major or main points for each article. Identify any sources of […]

Assessment Description: For this assessment, student need to to analyze one Australian news articles. The emphasis is on identifying the marketing implications for the events or incidents described in the article. You need to select an article published online (in any Australian newspaper) from 9th July 2019 onwards. All submissions […]

Using social media marketing for self-promotion How can we use proven business strategy methods and tools (for example, marketing strategies) for self-promotion? Below are a couple of examples on how you can use social media marketing for self-promotion. After reviewing each example, please discuss the questions below. 1.) “Identify the […]

DYSON: SOLVING CUSTOMER PROBLEM IN WAYS THEY NEVER IMAGINED? SONY: BATTLING THE MARKETING ENVIRONEMENT’S “PERFECT STORM? GOLDIEBLOX: SWIMMING UPSTREAM AGAINST CONSUMER PERCEPTIONS? 3M: Where Innovation Is a Way of Life? Apple Pay: Taking Mobile Payments Mainstream? Alibaba: The World’s Largest E-tailer Is Not Amazon? 7-Eleven: Adapting to the World’s Many […]

1. What is the main issue that MSIL’s sales & marketing department is facing, and what are the reasons behind it? 2. How is MSIL’s customer changing and how do these changes affect MSIL? 3. Why is Maruti’s current brand image an issue for the sales & Marketing department? 4. […]

What is Marketing? Kindly define Marketing in different terms.