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What types of demand exist for pharmaceutical and medical devices? Discuss the roles doctors play in business buying process for medical equipment used in a hospital and why companies market so heavily to them.

Objectives: • To develop an understanding and appreciation about the influences of micro and macro environmental forces on an organisation’s ability to serve the needs of its target market; • To develp critical analytical ability to gather and analyse relaevant data to facilitate decision making; • To develop foresights to […]

Assessment Instructions You will be producing a proposal and a reflection. The Proposal This 2250 word piece will assess higher level skills of analysis, application, synthesis and evaluation. It offers you the opportunity to demonstrate media planning and creative skills in a practical context as well as demonstrating the ability […]

1. What do you see as the role of the Internet in building brands? How would you evaluate the Web site for a major brand—for example, Nike, Disney, or Levi’s? How about one of your favorite brands?

What disadvantages might the “hub and spokes” model have for local Domino’s stores?  

Was it a problem of the product or the way it was positioned? Was it a problem of the product or the way it was positioned?Was it a problem of the product or the way it was positioned?