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Product-mix pricing can involve a number of pricing strategies for the brand manager. List each of these strategies and briefly define each

Industrial goods can be classified in terms of how they enter the production process and their relative costliness. Identify the three groups of industrial goods.

The vast array of products that consumers buy can be classified on the basis of shopping habits and are broken down into four main areas. List these four main classifications of consumer goods and explain what elements are included within.

When differentiated, products can then be branded. List the possible ways that physical products can be differentiated.

In planning its market offering, the marketer must address the five product levels of the customer-value hierarchy. Describe the “customer-value hierarchy” and identify the five levels of product contained within.

How does Disney’s corporate-level strategy add value beyond what the business units could do by themselves?