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1. Dig into data of Gwaltney brand bologna. 2.Show dollar sales, volume sales, growth, change, sales rate, share/change. 3.Develop criteria around that 4.Look at key competitors.Do they have marketing data/promotions from competitors? Consumer promotion?

Environment Analysis and Industry Analysis for the Capstone Project Review the “Capstone Project” document. Based on the organization you have selected in Module 1, write the Environmental Analysis and Industry Analysis sections of the Capstone Project (500 word maximum). Prepare this assignment according to the APA guidelines found in the […]

In this final assignment, you will write RX’s marketing stratgeic plan. Write an eight to ten (8-10) page paper in which Write an executive summary of your marketing plan. Provide the company’s mission statement and company introduction. Provide the company’s branding, pricing, and distribution plan. Provide the IMC and customer […]

Identify an industry of your choice & do the following assignments: a. Industry analysis using Strategic Grouping technique. b. Industry value chain – downstream & upstream activities.

Compare Google with Facebook. In terms of the five forces of competition, do you feel these companies view one another as competitors? Why or why not?

The Capstone Project will consist of the creation of a market entry or a market expansion plan. The final assignment is due by the end of Module 8. However, each week, the student will write a specific portion of the outline as described in each module. State clearly what your […]