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There are two parts to this report: Firstly, looking at what you have done, and Secondly, Personal Development Plan, a plan of what you intend to do in the future These two aspects should be linked. For example, if you found that you had difficulty in referencing correctly, then you […]

What are vision and mission statements? What is their value for the strategic management process? Select an example of strong Vision/Mission (cite your source). What are its positive characteristics? Pick a publicly traded company. Describe its competitive advantage using the resource-based model of above average returns.

To build RX’s marketing plan, this assignment focuses on IMC and customer satisfaction for your product and service. Write a three four (3-4) page paper in which you: Discuss the company’s advertising strategy and how it aligns with its marketing goals. Determine how the effectiveness of the advertising will be […]

Write a 250-500 word summary of either of the two readings “The Proactive Professional” or “The Heart of Your Strategy Clearly” state the purpose or thesis of the article, the key points made by the author, the conclusion / recommendation, and your critique of the article. Prepare this assignment according […]

Bloom and Dalpe (1993) discuss some issues in marketing professional services. What are some of the marketing concepts involved in this article? Provide support for your analysis. In your own words, what is a comprehensive marketing program? What are some advantages of a comprehensive marketing program over a fragmented marketing […]

What are the benefits and drawbacks of the suggestions made in the Castanon (2004) article? Explain your answer.