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General Motors has announced plans to open 75 regional distribution centers across the United States with large inventories of cars and light trucks. Some of the centers will carry as many as 2,000 vehicles. This plan will move some of the dealer’s inventory, which GM subsidizes to the new regional […]

1.What are the significant factors that have led to the success of Shoppers’ Stop? 2.Draw the typical profile(s) of Shoppers’ Stop customer segments.

Brand Extension Marketing Plan Introduction: The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization. Project Assignment: As we begin our project here in Unit 1, you need to first assume you have the […]

To what extent do you think Diesel can rely on its brand alone for future growth?

What is forecasting? What are the examples of different types of forecasting?

Explain the interaction that must take place between the marketing function and all other enterprise functions