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Part 1: Defining Marketing and the Marketing Process (Chapters 1–2) Part 2: Understanding the Marketplace and Consumers (Chapters 3–6) Part 3: Designing a Customer-Driven Strategy and Mix (Chapters 7–17) Part 4: Extending Marketing (Chapters 18–20) Advertising and Public Relations 15 tion mix tools, advertising and PR must be blended into […]

Assignment 2: Calibrate Global M-Channel Composition Global marketing managers, in creating the global marketing channel, must combine domestic home country intermediaries with foreign host country channel members. You will design a marketing channel in this assignment. Select a domestic home country company and physical product brand from Business Week’s “Best […]

Using this template,complete your Final Plan which should include the following: Objectives & Mission Statement (from the Unit 2 Discussion Board) Target Market (Unit 2 Individual Project) Competition (Unit 2 Individual Project) Product/Service Features (various assignments) Core Strategy (Unit 3 Discussion Board) Marketing Mix: Communications & Promotion (Unit 3 Individual […]

Provide a quick overview of the product or service (the same content you used in the U3 IP). Discuss what pricing objectives you would consider for your product/service. Identify the pricing objective and strategy you will ultimately choose and explain why. This discussion board requires citations and a reference list […]

Marketers must learn to do solid research in support of upcoming projects. The Unit 1 IP is a research paper and should address the following: What challenges does a company face when developing new products in the global economy? Describe selected challenges using examples of at least 3 product/service launches. […]

Provide an e-marketing plan for Concrete and More, a concrete resurfacing company in Texas. This should be an applicable e-marketing plan-NOT a book report or discussion of what an e-marketing plan entails. Use the company website concreteandmore.com as a reference point. This paper should be 6-10 pages, include at least […]