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Read the article “The Five Competitive Forces that Shape Strategy” and answer question. one page limit. You are chief strategy officer for a new airline. Do a quick, top-of-mind analysis of the airline industry and identify one important detail in each of the 5 forces. How would you neutralize or […]

Read the article “What is Strategy” and answer question. One page limit Some companies operate without developing strategies by copying competitors’ successful competitive decisions. Others insist on creating a clear strategy. The challenge of developing a clear, sustainable strategy depends on a reliable process, research and information, executive alignment, and […]

Read the article “Profit Priorities from Activity-Based Costing”. Describe 5 scorecard measures that would adequately measure the performance of a high tech company such as Apple.

Read the article “Using the Balanced Scorecard as a Strategic Management System”. Discuss the benefits of a “double-loop” learning process and provide an example from your own work experience or research of how it would have benefited where a company underachieved in a past initiative, product launch, or business plan.

Read the article “Profit Priorities from Activity-Based Costing”. Describe 3 ways that activity based costing (ABC) can be used to reduce or mitigate business risk and why ABC isn’t used more often to do so.

When Marriott says its sources of capital are retained earnings and leverage, what is Marriott talking about? What are the likely uses of capital from those sources?