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Assess how Napster competes with traditional and online music providers by reviewing the approaches it uses for different elements of the marketing mix.

1. In terms of the resource view of the term, what does the fall of Myspace have to say about the importance of inimitability? What explains Myspace’s lack of inimitability? 2. How did numerous small decisions shape the rise and fall of Myspace?

1. In its first three years of operation, Idealab recruited entrepreneurs to its incubator who had business experience, but who did not know much about the Internet. In about 300 words, explain what benefits Idealab was able to provide to these entrepreneurs and why the incubator environment was beneficial to […]

1. Find an example of a local retailer in your community that uses online, mobile, and social media marketing. Interview the owner of the store or restaurant and ask about the challenges and successes they ve experienced when implementing this strategy. 2. Create a presentation to give to local retailers […]

A novelty store is worried that customers may be unfamiliar with the items they sell and thus reluctant to purchase. The owner is considering either using in-store demonstrations of the objects they are selling or providing some sort of money-back guarantee. Use diagrams representing the value function of the consumer […]

How have the lifestyles of Millennials influenced the use of social media and iPhones among older consumers?