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The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to […]

Evaluate how the success of a PR campaign can be measured. Support your position. Incorporate concepts and examples ————————————————————————————————————————- Content Marketing 500 words An increasing trend in marketing communications is to use “content marketing.” Discuss the components of content marketing described in the article by John Rampton (a Forbes Contributor) […]

Create a buyer journey/mapping outline using Forrester’s recommended approach for the B2B buyer. Who is the real buyer in the Stride B2B funnel? Recommend an optimal sales structure (org chart) for the sales organization at Stride. Include both B2C and B2B channels.

Marketing Goals and Objectives A.Marketing Goal A: __________________________________________________ Objective A1:______________________________________________________ Specific and measurable outcome; Time frame; Responsible unit/person: Objective A2:______________________________________________________ Specific and measurable outcome; Time frame; Responsible unit/person: B.Marketing Goal B: __________________________________________________ Objective B1:______________________________________________________ Specific and measurable outcome; Time frame; Responsible unit/person: Objective B2:______________________________________________________ Specific and measurable outcome; Time frame; […]

This assignment will assess the following competency: 3. Evaluate effective product positioning techniques, and 4. Demonstrate the ability to exhibit sound marketing decision-making. Directions: Read the mini-case, B2Buzz at the end of Chapter 10 in your textbook. Write a paper that addresses the following: In the introduction write a brief […]

Please include an outline after the sources. (an outline guideline is attached) Please look at the grading rubric carefully. The course material that should be used is (Consumer Information in the Digital Age Author Nora Moran) up to chapter 3. Attachment preview1) Create an outline BEFORE you write the paper. […]