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1. What are Red Bull’s greatest strengths as more companies (like Coca-Cola, Pepsi, and Monster) enter the energy drink category and gain market share? What are the risks to their brand equity of competing against such powerhouses? 2. Discuss the pros and cons of Red Bull’s nontraditional marketing tactics. Should […]

Fast-food chains are locked in a fierce battle that has them practically giving food away. McDonald’s, Wendy’s, Burger King, and others are constantly trying to lure customers at the low end of the price spectrum with tempting menu options that can serve as a snack or a meal. Although this […]

Who are the key stakeholders in the film, ” The Big Short” and explain why they are stakeholders?

Nothing lasts forever. It’s a tired phrase, but a true one, that is often applied to consumer goods. In the past couple of years, two of the most ubiquitous consumer products that have been deleted include the VCR and the iPod. It happens in all industries. In the automotive industry, […]

Select one of the three case studies listed below, which can be found in your textbook. Evaluate the case of your choice, and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research. Option 3: The Ritz-Carlton 1.      Using segmentation strategies, […]

Write 1 page thesis on the topic strategic management. Strategic Management Strategic Management Q1: Business-level strategies that Nike is pursuing Differentiation: Nike is robustly engaged in differentiating its products from those of competitors. This is evident when it paid millions of dollars to popular and successful sports icons such as […]