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Choose a product that you purchase on a consistent basis. Product Exercise For your chosen consumer product that has competition (i.e. other branded products that are similar to your choice). Go to a retail store and find your product. Describe the product packaging, relative to competing products. How is the […]

What forces limit new-customer growth within the existing market for personal computers? How could a company like Intel grow market demand by addressing these forces?

What do you think is the major challenge to Jen Allen in making sales presentations to businesses?

What challenges do organizations face in relation to the information made available by the Internet?

What are the advantages of a strong core brand when a company wishes to develop a marketing strategy for new products, either as product line extensions in the same market or as products for an altogether different market? Under what conditions could this strategy fail?

What are EPSPS and PAL? What key metabolic roles do they play?