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To what extent should marketing communications objectives be adapted in the introduction, growth, maturity and decline stage of a product life-cycle?

Suggest some of the current challenges for concept development.

State and briefly explain the four steps of the comprehensive thinking strategy presented in this chapter.

One of the most powerful cars built in Australia was the 285 kW HSV Clubsports R8. Calculate the car’s power in watts.

List effective partnering and inclusion strategies for key stakeholder groups.

Is the vision and branding strategy mainly global (standardised) or local (adapted to local cultures)? Explain and give examples.