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Evaluate the cost associated with the way Applichem s plant capacity is currently being used?

Discuss the special challenges facing international product and service marketers.

Discuss the pros and cons of digital coupons versus print-based coupons from a retailer s perspective.

Describe the concept of a product’s value to the customer. Why is the monetary estimation of this value important for price setting?

Describe the concept of a product’s reference value. How would you calculate the reference value for a consumer product whose package size is different than the package sizes of all of its competing products?

Describe how a product or service will fit into and complement your marketing mix?