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Problem 1. Explain how web enabled technology has made outsourcing a viable option for all companies, regardless of size? Problem 2. Give specifics of how having real time access to world class skills sets on a global scale has impacted the reengineering of corporate value chain? Problem 3. Discuss how […]

Problem: You have developed a new line of high-end organic balsamic vinegars. Several of your varieties are being used in restaurants in Chicago and have been well accepted by chefs and customers. You have decided to launch the product in both the retail and wholesale markets. Determine your pricing objectives […]

Why do some people decide to buy a franchise business to operate, such as an Auntie Anne’s franchise, instead of starting their own business from scratch?

How can electronic communications such as the Internet and e-mail be used to improve the decision-making process? Give some examples.

Attitudes come from a variety of sources. Using the information in the chapter, what source do you think was most influential in establishing your attitudes? Why do you think so?

Imagine that you are a new marketing strategist for a retail business and wish to examine the practices of existing retailers for a frame of reference. Go to About.com’s Website read “2013 Top 100 US Based Retail Companies on World’s Largest List – Biggest & Best”, located at  http://retailindustry.about.com/od/topusretailcompanies/a/us_2013_worlds-largest_retail_companies_chains_retailers_biggest_American_globalpower_2.htm. Next, […]