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1. Compare SunGard s sales force structure before and after the transformation. 2. What are the positive and negative aspects of SunGard s new sales force structure? 3. How would the challenges faced by SunGard have impacted sales productivity had the company not initiated its transformational plan? 4. Identify specific […]

Describe the four forms of non-store retailing. What types of products would be most appropriate for each and why?

Describe the difference between a branded website and a shopping site. How can a seller use Internet location as a price-segmentation fence?

Describe a customer experience that you have had on a retailing Web site, and how it has impacted your Internet usage.

Contrast the strategy mixes of specialty stores, traditional department stores, and full-line discount stores.

Contrast the strategy mixes of convenience stores, conventional supermarkets, food-based superstores, and warehouse stores. Is there room for each? Explain your answer.