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Australian cosmetics maker, Eternal Beauty Products, pressures online retailers to either sell goods at prices charged by brick and mortar stores or risk being cutoff. If online retailers are paying the same wholesale prices, why would Eternal not want online retailers to charge lower prices?

As newlywed, John and Beth are considering their short-term and long term personal financial plan. If you were hired to give them advice, what specific goals and plan of action would you help them include in developing their personal financial plan. Specifically include the following: State the goals in specific […]

Although cannibalization generally forces price cuts, in what ways can it actually benefit a firm?

1. How does a multinational firm benefit from seeing the entire world as its labor pool? Do you see any potential problem with this vision? Why or why not? 2. How does this case illustrate the changing pattern of international business discussed in this chapter? Explain your answer. 3. What […]

1. Discuss in small groups the ethical issues regarding lying about job qualifications. 2. Research information about well-known people who falsified information on a résumé or in an interview and the consequences that resulted. Prepare a short presentation for the class about such a case.

1. Define and delineate problems from symptoms. Provide examples of each. 2. Assign teams for a research project. Ask students to research the Toyota Prius and analyze its target markets, sales, and general success/failure in the market place. 3. Assume Burke has hired the class to do a research project […]