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Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international). Use the Sample Marketing Plan of Marketing Management as a guide in developing the components of the plan. 1) Product Vitamins. Not limited to a specific vitamin, just vitamins in general. 2) Markets […]

Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client. Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components: Identify any considerations you will need to employ to build and maintain the brand and customer […]

Continuing to build your marketing plan, this assignment focuses on branding, pricing, and distribution of your product and service. Write a four to five (4-5) page paper in which you: 1. Create the domestic and global product branding strategy. 2. Determine and detail the optimum pricing strategy. 3. Examine how […]

Marketing has often been defined in terms of satisfying customers needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services that they do […]

Write a four to five (4-5) page report that answers the following: Explain the strategy behind Asian automakers targeting Gen Y. Analyze the strategy behind Honda and Toyota creating new vehicles such as the Element and the Scion. Determine the rationale behind Toyota’s decision to limit the number of Scion […]

1. How might allowing customers to have input or to creatively use a product create a specific niche for a company? 2. Describe a product or service that you have purchased and identify its Unique Selling Proposition (USP). a. Has this product or service been successful? b. Why or why […]