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Marketing Plan Throughout this class you have examined the product or service of a company and addressed market segmentation, pricing strategies, the micro and macro-environments, and the important role customers play in the success or failure of a given product. Thinking about the company and product or service you have […]

A eight to ten (8-10) page paper in which you: 1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. 2. Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs. 3. Assess how Social Media Marketing is helping Pepsi gain more […]

With your own words compare and contrast direct and indirect marketing channels and discuss the types of flows in a distribution channel. At least 1 page or 4 paragraphs.

2 pages double spaced answering the following question: Consider other retailers that might begin to sell a larger assortment of pet products and services. How will this competition affect PetSmart? Must do research on the company PetSmart & MUST have terminology of retailing management. Book is Retailing Management 8th edition […]

Write a five to six (5-6) page paper in which you: Provide a detailed description of your company. The description should include, at a minimum, the product s name, trademark, color, shape, packaging, labeling, and any characteristics that you deem relevant. Describe the company s target market in terms of […]

Discussion Culture in Business When operating globally, companies need to evaluate political and economic factors. One other important analysis needs to be conducted: cultural similarities and differences between the home country and the host country. Using Argosy University s online library resources, review the literature related to cultural differences in […]