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Marketing Mix The final assignment for this course is the Marketing Mix. The purpose of the Marketing Mix is for you to culminate the learning achieved in the course by describing how each variable of the marketing mix (product, price, place, and promotion) is being executed in a product you […]

The final assignment for this course is the Marketing Mix. The purpose of the Marketing Mix is for you to culminate the learning achieved in the course by describing how each variable of the marketing mix (product, price, place, and promotion) is being executed in a product you select. After […]

Super Bowl Advertising Super Bowl commercials cost millions of dollars (as an example, companies paid an average of $2.6 million for 30 seconds of airtime in Super Bowl XLIV for the chance to reach a projected audience of 90 million viewers worldwide). View the latest Super Bowl ads. Identify which […]

Throughout this course, you will develop a marketing plan for an existing product or service.  In each module, you will complete a component of your marketing plan.  A marketing plan serves to form the basis of a marketing strategy. In this module, you will identify a product or service, and […]

Here is the brief overview of this cumulative Session Long Project (SLP).  In this research project, you would work as a marketing consultant to develop a feasible marketing plan for your client. You would conduct secondary research in SLP1 and SLP2 to glean the necessary information for your marketing plan […]

You will use your chosen country (CUBA) for this Assignment. In addition to the country, you will reference the shoe manufacturing firm (introduced in the Discussions). Write a four to six (4-6) page paper in which you: Identify two (2) forms of market segmentation for your shoes, and support your […]