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The Final Paper should demonstrate an understanding of the materials (texts, assignments, and discussions) covered in this course. Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills […]

The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. To do so, individuals at many levels played a part. If you worked in the marketing department of BP or Toyota, explain your department’s responsibility related to these […]

Provide a detailed description of your company in the form of an executive summary. The description should include, at a minimum, the product’s name, trademark, color, shape, packaging, labeling, and any characteristics that you deem relevant. Describe the company’s target market in terms of its size, competitors, and the specific […]

Your promotional strategy for your product or service, including how you may use the following: Cover slide – Advertising – Public relations – Digital marketing Sales promotion – Direct marketing Event marketing Outdoor The effect professional selling may have on your offering An initial budget for your plan The methods […]

As the marketing manager of a major franchise, your job will be to perform the daily tasks of a marketing manager. Select one of the franchise companies below for which you would like to be Marketing Manager. Edible Arrangements® – Edible fruit baskets – Creates fresh fruit arrangements and gourmet […]

Your final portfolio for the class will be to create a marketing plan for an existing company and product/service of your choice. If you are choosing a large global company, you MUST create a new product. However, this new product may be an upgrade of an existing product. You will […]