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For this assignment, your instructor has assigned you to a small discussion group. Each group member will assume the role of a financial advisor at Global Computer Systems (GCS) and will complete the following task: Select one new project under consideration from Table 6 on page 5 of Global Cost […]

Interactive Marketing Simulation: Managing Segments and Customers V2 What segmentation criteria does MM use to differentiate the segments? Are all segments equally attractive to MM? Why or why not? Word limit for posts is 300 and 150 for responses

Using the Walmart company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus. Identify the important attributes for your chosen product and select two key variables for your perceptual map. Prepare a perceptual map for your chosen product/brand and using a […]

A company self-examination. What are we known for? Who do we want to become? In this assignment, you will create a Situation Analysis for one (1) of the following companies / brands: Google. This company (Google) has been through numerous changes in recent years.  Use the information listed, as well […]

Develop an 8 10-page digital marketing strategy for a new pet food product (or new product or line extension at your employer or future employer.) Introduction Digital marketing and social media have completely changed the face of marketing. It is not that the older tools and models no longer work […]

MRKT 310 6385 Marketing Principles (2218) Purpose The purpose of this assignment is to explain value proposition for a product or service. This connects to course learning outcomes of helping you identify the role of marketing in creating, communicating, and delivering value for customers, and applying the concepts of value […]