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1. Does the Internet replace the need for salespeople? In what situation is the Internet most likely to replace salespeople? What characteristics of a situation would make the Internet least likely to replace salespeople? 3. Salespeople are also called sales representatives. Define the term representative. Whom does the sales person […]

The e-business’s board of trustees wants Will Learner to provide assurances that the e-business’s health institute’s traditional customer constituents are served well by its e-marketing process. Mr. Learner has turned to your team to provide current information on the ability of online portals, such as the e-business health institute Web […]

The opening vignette of chapter 19 is about Oreo, including its real-time marketing efforts. Read the following very short articles which were the sources for the vignette: Inside Oreo’s Adorable Triple Play for Father’s Day Behind The Scenes Of Oreo’s Real-Time Super Bowl Slam Dunk Brand Genius 2012: Lisa Mann, […]

You are a sales manager for a car dealership who wants to effectively target potential customers. Write a paper that details how you would create a data system to reach potential customers and addresses the following questions: What kind of data would you find helpful in populating your system? What […]

Please read the case study Global Attribution as well as chapter 3 (both files on the attachment). Then, answer the following questions: 1. Which of the ten media channels do you think was least reliably measured? Do you think the measurement of ad exposure in this channel was biased (systematically […]

ForChange is a local nonprofit organization dedicated to bringing about positive social change in communities through programs that promote healthy habits in adults and children. The founders started ForChange after the Healthy Communities program (https://www.cdc.gov/nccdphp/dch/programs/healthycommunitiesprogram/index.htm) ended in 2012. Since then, the organization has been growing slowly and has recently started […]